Table of Contents 

 

Volume 14, No. 1,  June 2015
Special Issue: International and Interdisciplinary Perspectives in  
Contemporary Marketing
 
1. Ajay K. Manrai, EDITORIAL: International and Interdisciplinary Perspectives in Contemporary Marketing, International Journal of Business and Economics, Vol. 14, No. 1 (2015) pp. 1-5.
[Abstract] [PDF Full Text]
 
2. Noel Murray, Ajay Manrai, and Lalita Manrai, Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign, International Journal of Business and Economics, Vol. 14, No. 1 (2015) pp. 7-22.
[Abstract] [PDF Full Text]
 
3. Katharina Maria Hofer, How Do Austrian Small and Medium-Sized Service Enterprises Internationalize? Entry Strategies into the Emerging Markets of Central and Eastern Europe and the Role of Relationships, International Journal of Business and Economics, Vol. 14, No. 1 (2015) pp. 23-42.
[Abstract] [PDF Full Text]
 
4. Maureen Benson-Rea and Christina Stringer, Small Firm Specialisation in Global Value Chains: Evidence from the Cut Flower Industry, International Journal of Business and Economics, Vol. 14, No. 1 (2015) pp. 43-62.
[Abstract] [PDF Full Text]
 

5. Lalita A. Manrai, Ajay K. Manrai, Dana-Nicoleta Lascu, and David Dickerson, Retail Developments in Poland, Kazakhstan, and Ukraine: A Comparative Analysis, International Journal of Business and Economics, Vol. 14, No. 1 (2015) pp. 63-77.

[Abstract] [PDF Full Text]
 
6. Juan Miguel Alcántara-Pilar, Salvador del Barrio-García, Lucia Porcu, and Esmeralda Crespo-Almendros, Motivational Duality in Online Consumer Behaviour: Website Usability and Flow State as Moderating Factors, International Journal of Business and Economics, Vol. 14, No. 1 (2015) pp. 79-104.
[Abstract] [PDF Full Text]
 
7. Karishma Kavita Devi, Gurmeet Singh, Rafia Naz, and Kim-Shyan Fam, Cross-Cultural Food Consumption Behavior of Consumers in Fiji, International Journal of Business and Economics, Vol. 14, No. 1 (2015) pp. 105-126.
[Abstract] [PDF Full Text]
   
  Home                     Back