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Volume
14, No.
1,
June
2015 |
Special Issue:
International and Interdisciplinary Perspectives
in
Contemporary Marketing |
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1.
Ajay K. Manrai,
EDITORIAL:
International and Interdisciplinary Perspectives in
Contemporary Marketing, International Journal of Business and Economics,
Vol. 14, No. 1 (2015) pp. 1-5. |
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[Abstract] |
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2.
Noel Murray, Ajay Manrai, and Lalita Manrai,
Deconstructing Financial Services Advertising in the Run Up to
the Great Recession: The Case of the Live Richly Campaign,
International Journal of Business and Economics, Vol. 14, No. 1
(2015) pp. 7-22. |
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[Abstract] |
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3.
Katharina Maria Hofer,
How Do Austrian Small and Medium-Sized Service Enterprises
Internationalize? Entry Strategies into the Emerging Markets of
Central and Eastern Europe and the Role of Relationships,
International Journal of Business and Economics, Vol. 14, No. 1
(2015) pp. 23-42. |
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[Abstract] |
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4.
Maureen Benson-Rea
and
Christina Stringer,
Small Firm Specialisation in Global Value Chains:
Evidence from the Cut Flower Industry,
International Journal of Business and Economics, Vol. 14, No. 1
(2015) pp. 43-62. |
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[Abstract] |
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5.
Lalita A. Manrai, Ajay K. Manrai,
Dana-Nicoleta Lascu,
and
David Dickerson,
Retail Developments in Poland, Kazakhstan, and Ukraine:
A Comparative Analysis,
International Journal of Business and Economics, Vol. 14, No.
1
(2015) pp. 63-77.
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[Abstract] |
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6.
Juan Miguel Alcántara-Pilar,
Salvador del Barrio-García,
Lucia Porcu,
and
Esmeralda Crespo-Almendros,
Motivational Duality in Online Consumer Behaviour:
Website Usability and Flow State as Moderating Factors,
International Journal of Business and Economics, Vol. 14, No. 1
(2015) pp. 79-104. |
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7.
Karishma Kavita Devi,
Gurmeet Singh,
Rafia Naz,
and
Kim-Shyan Fam,
Cross-Cultural Food Consumption Behavior of Consumers in Fiji,
International Journal of Business and
Economics, Vol. 14, No. 1
(2015) pp. 105-126. |
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[Abstract] |
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Full Text] |
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