Sandra K. Strick

School of Hotel, Restaurant and Tourism Management, University of South Carolina, U.S.A.

Carroll School of Management, Boston College, U.S.A.

Consider groups of partying college students failing to helpfully assist someone in life-threatening distress from alcoholic poisoning. Anecdotal evidence (Davis and DeBarros, 2006) supports the social-norming theory subfield of unresponsive bystander research by Latane and Darley (1970) and others (Cialdini and Goldstein, 2004). This article is a call for structurally transforming the dynamics of the unfolding dramas in natural groups where alcoholic poisoning leading to death occurs. The present article includes the proposal for a quasi-experiment of natural groups (members of fraternities and sororities) in naturally occurring contexts (party situations) using placebo, a standardized training for intervention programs for servers (TIPS) designed for peer intervention, and two versions of advanced TIPS designed to structurally introduce a designated interventionist (DI). The DI and DI training designs are crafted to overcome the unresponsive bystander effect. The proposal includes thought experiments to explain both short- and long-term dependent measures of program impact in such quasi-experiments that include immediate measures of alcohol drinking and intervention knowledge, the medium-term creation and assignment of a group DI position, and the long-term interventionist behavior of groups appointing persons holding DI appointments versus groups not making such appointments.

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