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| Volume 3, No. 3,
December
2004
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SMEs'
Choice of Foreign Market Entry Mode: A Normative Approach |
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Reinhold Decker and Xuemin Zhao |
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Department of Business Administration and
Economics, Bielefeld University, Germany |
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| Abstract |
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This paper develops a quantitative model for
the entry mode choice of small and medium sized enterprises. Based
on this model, we deduce several qualitative and quantitative
propositions for decision makers, both in the companies concerned
and in economic policy. In addition, we contrast our model and
results with those of prior relevant works. |
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Key words:
foreign market entry
mode choice; international marketing; |
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quantitative model; small and medium sized enterprises |
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| JEL
classification:
M21; M31 |
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