Volume 14, No. 2, December 2015

 

Assessing Trust Capital in a Potential Technological
Co-Innovation Partnership
Michel Pendaries
Department of Management Control, Kedge BS, Toulon, France
Member of Cret-Log, Aix-Marseille University, France
 
Hector Castaneda
Department of Management of Innovation, Kedge BS, Toulon, France
 
Abstract

In this research, we try to identify assessment criteria to enable selection of the right partners based on considerations other than technological complementarity and financing capacity. Our approach uses the concept of social capital as an indicator of the quality of the partner in an ecosystem reflective of the innovation process. Trust is a key component of a company’s social capital; therefore, based on identifying prevention modes and confidence risk, we propose a proactive assessment of a partnership’s “trust capital.”

Key words: confidence risk; social capital; technological partnership; trust capital
JEL classification: D24; O32

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