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Volume 14, No. 2, December
2015 |
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Assessing
Trust
Capital in a
Potential
Technological |
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Co-Innovation
Partnership |
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Michel Pendaries |
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Department of Management
Control,
Kedge BS, Toulon, France |
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Member
of Cret-Log, Aix-Marseille University, France |
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Hector Castaneda |
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Department of Management of Innovation, Kedge BS, Toulon, France |
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| Abstract |
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In this research, we try to identify assessment criteria to enable
selection of the right partners based on considerations other than
technological complementarity and financing capacity. Our approach
uses the concept of social capital as an indicator of the quality of
the partner in an ecosystem reflective of the innovation process.
Trust is a key component of a company’s social capital; therefore,
based on identifying prevention modes and confidence risk, we
propose a proactive assessment of a partnership’s “trust capital.”
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Key words:
confidence risk; social capital;
technological partnership;
trust capital |
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JEL
classification:
D24;
O32 |
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